ONEONTA, N.Y.—Cleinman Performance Partners, a leading business development consultancy for larger optometry practices in North America, has announced its acquisition by POD Marketing, a Calgary-based firm and owners of Marketing4ECPs, effective January 1, 2025. This partnership represents a dynamic step forward for both organizations, said Cleinman Performance Partners, combining decades of expertise to deliver enhanced value and innovative solutions to optometry professionals across North America. As part of the transition, Cleinman Performance Partners will remain independent, with founder Alan Cleinman continuing to play an active role, the announcement said.
Cleinman will focus on his passions: facilitating optometric transactions, writing and speaking, according to the company. He said, “I’m excited to focus on areas I love most while supporting our firm’s continued growth under this partnership… This union represents a powerful synergy between two firms dedicated to supporting the growth and success of optometry practices. Marketing4ECPs’ innovative approach and alignment with our mission ensures a bright future for our clients and team. With this partnership, we are well-positioned to provide even greater tools, insights and strategies for our clients to thrive. I’m thrilled to see our legacy evolve with such a capable partner.”
In addition, Tim Aiken, president of Cleinman Performance Partners, will continue leading daily operations and collaborating with Marketing4ECPs to expand service offerings. Aiken said, “This partnership combines Cleinman Performance Partners’ unparalleled expertise in optometry practice development with Marketing4ECPs’ cutting-edge capabilities. The resulting synergy will be transformative, elevating our offerings and delivering exceptional results for our clients.”
Kevin Wilhelm, CEO of POD Marketing, said, “Cleinman Performance Partners has set the gold standard in optometry business development for 35 years. We are honored to continue this legacy and look forward to working with their team to drive further growth and impact. Together, we’re poised to create unparalleled opportunities by integrating our marketing expertise with Cleinman Performance Partners’ proven strategies.”
Founded in 1989, Cleinman Performance Partners has facilitated thousands of strategic initiatives, established a robust network of industry professionals and set a benchmark for excellence in practice development. With this new partnership, the firm enters a dynamic phase of innovation and expansion, strengthened by Marketing4ECPs’ resources and expertise, the company said.
