What We Do

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What We Do

At POD, we create, build, and execute meaningful marketing strategies for clients in specific industries. 

Our verticalized approach to marketing allows us to become experts within a specific industry to provide the best possible services and products to our clients. We offer web design, SEO, pay-per-click, organic social media, and more digital marketing services to help you and your business achieve your goals.

Our Verticals

Eye care professionals all have something unique to offer. But how do you stand out from the franchise down the street? We work with independent eye care businesses, both big and small, helping them stand out against their competitors and carve out a niche. From ophthalmologists to optometrists to opticians, we’ve worked with over 1,000 practices all over North America.

How do you communicate warmth, organization, expertise, trustworthiness, compassion, security, and fun all at once? With our help. We empower senior living communities to put their best foot forward, making an impact on potential residents and their families. Our team knows your industry, right down to which words to avoid and what imagery to use.

Aesthetics might be a niche in the marketing world, but we’re all in. Our team works exclusively with aesthetic medical practices like yours. We know the difference between AHA and BHA. Between ablative and nonablative resurfacing. Just like skin, our knowledge base has layers—and we go deeper than the epidermis level.

Marketing your dental practice is a minefield. Regulations and bylaws can be unbelievably strict, and it’s hard to tell what you can and can’t say. The experts at SmileShop Marketing have poured over the rules and found ways to differentiate your practice without getting dinged by the powers that be in your region. Whether you’re independent or a DSO, we know how to set your dental practice up for success.

How We Do It


We work with every client to develop a tailored marketing strategy that aligns with their budget and business objectives.


No copy/paste content here. Our content is written by our expert copywriters to best reflect your business’ tone, voice, and vision.


A good-looking website goes a long way. Our designers work with you, incorporating your brand, values, and surroundings into a website that really represents your business.


Our web architects are ahead of the curve. They build your website according to our best practices. The result is a website that performs above the industry standard.


Numbers are great, but only if you understand what they mean. Our marketing scientists develop custom dashboards, giving you all the data you want and need in a simple way.

Automation & Organic Growth

We help clients create efficiencies and campaigns that will grow their business in the long and short term. With great organic growth comes great stability.

Google Premier Partner

As a Google Premier Partner, we’re trained and certified to offer Google Ads services. This icon means Google considers us experts; they know we have the skills to implement and optimize your campaign.

Are you ready for a job that accepts you for who you are? Supports and challenges you? Do you want to feel energized by the opportunities to grow, develop, and progress your career? We are always on the lookout for unicorns—check out our open positions!

POD Perks: Candy bar, snack bar, cereal bar, bar-bar, and a culture that raises the bar.

Need we say more?

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